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Jane Iredale

Jane has always thought of makeup as an essential part of a woman's sense of well-being and she wanted to make that easy to achieve.  That's why her mineral powders are a foundation, powder, concealer and sunscreen all in one, and why every product in the line is multi-functional.  Her goal is to make products that look good, feel good and are good for the skin.  Products must be easy to apply, as well, so that a woman can be her best in the shortest amount of time.

She was inspired to develop a makeup that was good for the skin by her career in the entertainment industry where she saw actresses and models struggling with the ill-effects of the many kinds of makeup they wore. Her experience in working with women whose careers depended on a clear complexion allowed her to see how skin disorders and sensitivities not only threatened careers, but also destroyed self-confidence.